Personal story
The founder’s story has its own place in the site, alongside the services. The copy carries the personal approach through to the trip enquiry.
LIVE CLIENT WORK / 01
A travel website built around the way a traveller goes from an idea to an enquiry. I designed the pages and enquiry journey around founder Rishab Saraf’s business.

PROJECT DECISIONS
The founder’s story has its own place in the site, alongside the services. The copy carries the personal approach through to the trip enquiry.
I arranged seasonal trips, destinations, flights and services around distinct questions. Each route gives visitors a specific next step for the trip they’re considering.
Descriptive page titles, a clear heading hierarchy and named service and destination pages help visitors and search engines understand what each page covers.
The brief asks for trip details before sending the traveller to WhatsApp or email. It gives the travel desk context for its first reply.